Broadway.com Mobile

Role: Designer

 

I designed the mobile site experience for Broadway.com. I defined the product’s primary goals, examined customer behavior, created user personas, defined and prioritized user tasks, determined IA and content hierarchy, wireframed site content, designed UX/UI, created a styleguide, optimized design for performance and prototyped in HTML/CSS.

 
 

Project Details

Year: 2012

Site: www.broadway.com via archive.org

Credits: Chief Architect—Kevin Fricovsky, Broadway.com Development Team, Typeface—Helvetica, Icons—Glyphicons

Skills: UX design, UI design, personas, user tasks, prototyping, wireframes, Omnigraffle

© 2016 Copyright, Robin Medina